Luxury Agents Have A Way With Words

To sell the priciest homes in the country you need the gift of prose. The higher the price the more flowery are the words. Some of the beauties: Majestically poised along the shimmering Gulf. The unique harmony of this haven of serenity suitable for undisturbed reflection. The realtors know how to use the buzzwords and love the prose challenge. The facts are homes listed for 10 million or more score at a 12th grade level,homes listed at 750,000 or less score out at a 7th grade level. When it comes to multi million dollar homes it is adverbs and adjectives galore. Luxury agents try to be more persuasive, where moderate agents are more a a matter of fact. Anybody who is going to spend over 10 million needs to be romanced. The prose factor is big.