Home ‘Pocket Listings ‘ Go Mainstream

No local real estate listing, No for sale sign,or even an open house. More and more properties are now being sold as ” Pocket Listings”. Such properties are pitched mostly by word of mouth between realtors and clients. Buyers really love access to houses that are not publicly listed while sellers have greater control over the process. Agents who use pocket listings can generate an air of exclusivity and also reduces the risk of a property sitting too long on the market which reduces value. Also sellers like the fact it eliminates holding open houses and reduces the amount of people trampling through houses with no intention of buying.  Interesting selling tactic with a limited audience but effective for a number of people.